Case Study: Find ways to move the Carhartt brand forward through the creation of a product line.
Group project*
Carhartt Essentials
Case Study: Working as a mock design consultancy, a group of students and I designed a product line for Carhartt that propels the brand forward considering their new, unintended consumer demographic and future trends.
Brand Assets
The Essentials Bag
The Duffel
The Lunchbox
The Backpack
Together
Process
No affiliation with Carhartt.*